Best CRM Tools

Customer relationship management (CRM) software helps businesses manage interactions with leads and customers.

5 Tools
Updated Feb 2026

Top 5 Tools Compared

RankToolPricingRatingBest ForActions
#1
Close
CRM with built-in phone and email
$29/user/mo
per-user
4.6/5.0
on G2
Inside sales and remote teams
#2
HubSpot
User-friendly CRM with free tier
$45/mo (2 users included)
flat
4.4/5.0
on G2
SMBs and marketing teams (5-50 employees)
#3
Pipedrive
Simple CRM for sales teams
$15/user/mo
per-user
4.2/5.0
on G2
Small sales teams (5-20 reps)
#4
Zoho CRM
Budget-friendly CRM alternative
$14/user/mo
per-user
4/5.0
on G2
Budget-conscious SMBs
#5
Salesforce
Enterprise CRM for large sales teams
$75/user/mo
per-user
4.3/5.0
on G2
Large enterprises with 50+ sales reps

In-Depth Reviews

#1

Close

CRM built for remote sales teams with built-in calling

$29/user/mo
4.6/5.0

Pros

  • Built-in phone and SMS
  • Great for remote teams
  • Power dialer included

Cons

  • Limited marketing features
  • No free tier
  • Smaller integration library
#2

HubSpot

All-in-one CRM and marketing platform for growing businesses

$45/mo (2 users included)
4.4/5.0

Pros

  • Free CRM tier available
  • Easy to use and implement
  • Strong marketing automation

Cons

  • Expensive at higher tiers
  • Limited customization
  • Can get pricey with add-ons
#3

Pipedrive

Sales-focused CRM with visual pipeline management

$15/user/mo
4.2/5.0

Pros

  • Affordable pricing
  • Intuitive visual pipeline
  • Easy onboarding

Cons

  • Limited marketing features
  • Basic reporting
  • Fewer integrations than competitors
#4

Zoho CRM

Affordable CRM with AI-powered sales assistant

$14/user/mo
4/5.0

Pros

  • Very affordable
  • AI assistant (Zia)
  • Good integration with Zoho suite

Cons

  • Interface feels dated
  • Customer support inconsistent
  • Learning curve for advanced features
#5

Salesforce

Enterprise CRM platform with advanced automation and analytics

$75/user/mo
4.3/5.0

Pros

  • Extensive customization options
  • 500+ native integrations
  • Advanced reporting and analytics

Cons

  • Expensive for small teams
  • Steep learning curve
  • Complex implementation process

Frequently Asked Questions

What is the best CRM tool?

The best CRM tool depends on your needs. Close ranks #1 overall for inside sales and remote teams, while HubSpot excels at smbs and marketing teams (5-50 employees).

What is the cheapest CRM tool?

Zoho CRM is the most affordable option at $14/user/mo.

What CRM tool do most companies use?

Close is widely used by 150+ and has the highest user satisfaction rating (4.6/5.0 on G2).

How do I choose a CRM tool?

Consider your team size, budget, and specific needs. Close is best for inside sales and remote teams, while HubSpot works better for smbs and marketing teams (5-50 employees).

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